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BMW Auto China 2026
350m² of Absen LED Powers BMW’s Auto China Showcase
BMW Auto China 2026
More than 350m² of Absen SA Series LED displays were deployed at BMW’s booth during Auto China 2026 in Beijing. Working alongside PIK AG, NIYU and Creative Technology, Absen delivered a large-scale visual solution featuring a striking 59m × 6m main stage screen within BMW’s 4,400m² exhibition space. Powered by Brompton processing, the installation combined exceptional colour accuracy, creative flexibility and reliable performance to support BMW’s vehicle launches and brand presentations on one of the world’s largest automotive stages.
Product ModelSA2.6, SA2.6-C
Screen Size350㎡
LocationBeijing, China
Date2026
Products Recommended
Next to a range of standard products ROE Visual also creates bespoke LED solutions. There’s no limit to the possibilities too create LED walls, floors, stages, installations or see-through dividers to visualize your message and capture the audience’s attention.
SA Series
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Established in 2001, Absen(SZSE: 300389) is the world’s leading LED display brand, renowned for its high-quality products, global presence, and full-service capabilities.