In a move that cements its status as a technological and cultural landmark, the iconic Cocor Shopping Centre in Bucharest has unveiled a major upgrade to its massive digital signage display. The impressive installation, a well-known feature of the city’s urban landscape, has been revitalised with cutting-edge LED technology from Absen, a global leader in LED display solutions.
This landmark project was executed by local AV integration firm, ELTEK, showcasing the synergy between international innovation and regional technical expertise to deliver a stunning visual experience for the city’s residents and visitors. The project has transformed the facade, upgrading its visual performance, energy efficiency, and operational reliability to meet modern standards of performance.
For years, the Cocor centre’s facade had been a symbol of dynamic urban advertising in Bucharest. However, its existing LED system, based on older technology, had become difficult and expensive to maintain. The system’s high energy consumption and frequent technical issues made it inefficient and unable to support modern visual digital campaigns. Additionally, the outdated content management system lacked modern automation features, further limiting its capabilities.
The client initially wanted to replace the old equipment, but a technical analysis revealed that the existing mounting structure was incompatible with new-generation displays. This led to a larger project to completely rebuild the facade’s physical and digital infrastructure. The project included dismantling the old system, redesigning the supporting structure, and installing a new cutting edge, technical solution. This new system is designed to operate 24/7, providing centralized control, synchronised playback, and real-time adaptability.
ELTEK, Romania and the Balkan Region’s largest AV/IT systems integrator, led the transformation, beginning with the full technical analysis, expanding the project scope from equipment replacement to a complete reconstruction of the media infrastructure. This required ELTEK’s specialist teams, including certified utility climbers, to dismantle the outdated system and redesign the supporting structure using modular Sikla components, ensuring mechanical compatibility, safety, and aesthetic integration.
Absen’s LED technology was chosen for its outstanding balance of performance, durability, and energy-efficiency, making it the ideal solution for revitalising the shopping centre’s DOOH capabilities. Absen’s A0621 solution stood out to ELTEK thanks to its impressive performance including IP65 protection, brightness of 7500 nits, a refresh rate of 15,000 Hz, and aluminium housing with both front and rear access, ensuring seamless 24/7 operation in demanding urban conditions. The entire solution is backed by a five-year warranty and ongoing technical support by Absen.
“Absen’s LED technology impressed us not only with its exceptional brightness, durability, and outdoor readiness, but also with the team’s responsiveness and professionalism throughout the process,” said Marian Iancu, A/V Design Engineer at ELTEK. “The company’s displays offer the perfect combination of visual impact and engineering precision, and working with Absen made it possible to realise our vision for Cocor store’s media façade with confidence and efficiency.”
To support high-performance content distribution, a hybrid network of fibre optics and CAT6A cabling was implemented, featuring active video converters, industrial-grade racks, and professional controllers. This infrastructure enables synchronised playback across all LED surfaces, delivering a cohesive and impactful visual experience.
“Supporting the Cocor Shopping Centre’s transformation was a fantastic opportunity to showcase the strength of our outdoor LED technology,” said Benjamin Phelps, Retail Industry Director at Absen. “Working with ELTEK was seamless; they understood the vision, and together we delivered a solution that’s both visually striking and built for long-term performance. We’re proud to have played a role in transforming one of Bucharest’s most iconic commercial spaces into a modern digital landmark.”
For the Cocor Store, this transformation represents more than a technological upgrade: it’s the creation of a robust, scalable media platform capable of supporting complex campaigns in one of Bucharest’s most visible commercial spaces. The new façade delivers vibrant, fluid content day and night, regardless of lighting conditions, and positions Cocor Media Channel as a reference point for brands seeking premium urban exposure.
