Absen and PSCo celebrate five-year partnership

The exclusive UK distribution agreement has seen sales soar

UK-based AV distributor, PSCo, and leading LED manufacturer, Absen, are due to celebrate the fifth anniversary of their exclusive distribution partnership. The milestone comes at the same time as the official opening of Innovation House, PSCo’s brand-new, 50,000 square foot, purpose-built premises in Bracknell.

The partnership, which was made official in 2014, has given UK customers access to the latest LED displays with a dedicated local service centre and in-house technical support for both rental and fixed installations. Within five years, PSCo - part of the Midwich Group - has become the top Value Added Distributor (VAD) in Absen’s European partner network.

“We’re very excited to enter into a fifth year with PSCo as our exclusive distributor in the UK,” said Absen Europe’s head of brand and marketing, Alex Couzins. “Our LED sales here have grown year-on-year since 2014 and that wouldn’t have been possible without PSCo helping our channel partners to get such easy access to Absen products locally. PSCo were also the first partner in Europe to offer our now highly popular ACE training programme, helping customers get the most out of their LED deployments. The new Innovation House which has a dedicated showroom and fully functioning training rooms, provides the perfect base for delivering more technical training than ever before.”

For 10 years running, Absen has been the top Chinese exporter of LED displays, making it the brand of choice for integration partners and rental/staging companies around the world. The company has achieved this success through a focus on making high quality products and providing channel partners with high levels of support in their local market.

“The UK is one of Absen’s main markets, so finding the right partner was key,” said Couzins. “We’re so pleased that the partnership is going from strength to strength, thanks to PSCo offering our customers easy access and support for our products, not to mention the local three-year warranty, which includes repair down to a single pixel.

” PSCo’s director, Stuart Holmes, added: “With Absen, we always feel confident that we are offering our resellers a quality LED solution. They’ve built their reputation by offering an attractive price performance balance that makes quality LED more competitive and accessible than ever before.”

To celebrate the opening of the new office and showroom, PSCo will be hosting ‘Innovation House Party’, a free event for rental partners that will take place on 20-22 August from 10am-4pm at Innovation House, Segro Park, in Bracknell.

Visitors will be able to get hands on with live demonstrations and guided tours of Innovation House as well as provide feedback on Absen’s current and future product line-up. This will be followed by drinks and networking – it is a party after all!

To register, please visit:

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